VLAD has chosen to strengthen its CSR approach and be accompanied by the agency Primum Non Nocere.
In April 2021, VLAD obtains the label "Very High Quality Health and Environment" gold level for its environment and environmental health programme. Let's trace together the different stages that led to the success of this human and ecological project.
« The environmental issue goes beyond industry. It is better to entrust this subject to entrepreneurs to bring about a new positive economy. VLAD has always integrated CSR actions into everyday life. Now we want to go further to anticipate the tightening of regulations, but also the expectations of employees or consumers in terms of quality, traceability, safety and respect for people & the environment. " says Jean-Louis JARRY, President of VLAD.
French industry is modernizing its production tools through digital innovations & robotics. Faced with this industrial revolution, new challenges are emerging, including that of clean and responsible production.
This is one of the objectives of the PACTE Law (Action Plan for the Growth and Transformation of Enterprises), adopted in 2019, which sets the legislative milestones for the consideration of social and environmental issues in the economic development of companies.
« The environmental issue goes beyond industry. It is better to entrust this subject to entrepreneurs to bring about a new positive economy. VLAD has always integrated CSR actions into everyday life. Now we want to go further to anticipate the tightening of regulations, but also the expectations of employees or consumers in terms of quality, traceability, safety and respect for people & the environment. " says Jean-Louis JARRY, President of VLAD.
Another term to define CSR is extra-financial performance. Beyond economic results, it encompasses the company's behaviour towards the environment, respect for social values, societal commitment, governance and dialogue with its stakeholders. Employee loyalty, attractiveness for hiring, strengthening of the brand image, energy saving, short circuits, local sectors, ... are as many tracks that bring productivity gains and promote motivation.
« The majority of tenders, public or private, evaluate suppliers on sustainable development criteria, both at the level of their organization and during the execution of the contract. CSR therefore has a direct impact on business opportunities, with a level of demand that is increasing. Even if to date, the best price offer remains an essential condition for the award of contracts, tomorrow the CSR commitment will be the new competitive advantage. " says Lionel ROGET, Head of Medical Markets France.
ISO 26 000 standard, UN Sustainable Development Goals, Global Reporting Initiative, National Health and Environment Plan, ... references related to sustainable development and environmental health are numerous and can mislead the public. It is with this in mind that theagency Primum Non Nocere has decided to create the THQSE® quality label, the quintessence of the mentioned standards adapted to the empirical vision and expertise of the 12 years of existence of the agency.
« After 10 years of support in the field, the need was growing for a label encompassing with a complete vision of the challenges of environmental health and CSR. The multiplicity of specific tools has led us to develop this label, pragmatic and exhaustive, to answer the questions of the public and value the actions carried out " explains Olivier TOMA, Founder of the agency Primum Non Nocere.
VLAD has selected the THQSE® label for:
The CSR approach only makes sense if it is collective. Thus 30 employees have federated around the direction for work on 15 major CSR themes : responsible purchasing, transport, social, indoor air quality, energy, water, biodiversity, building, quality, governance/territories and communication with external stakeholders...
Staff has set up many projectsIncluding:
« Everything we do is done to move towards the mission company and the mission territories. " shares Jean-Louis JARRY. VLAD has become " voluntary enterprise " and registered in 2020 its Raison d'être in the company's articles of association to integrate this dimension.
« Develop autonomous energy solutions while respecting the environment, the territory and ensuring the well-being of our Employees around our values:
Responsability,
Engagement,
Verity,
ÉState of mind
Solidarity."
VLAD, a member of the Excellence community of Bpifrance and the French Fab becomes "Scout of the Green Rooster Community". In this way, VLAD is committed to promoting the CSR approach to its Territory, to promote the exchange of good practices and to accelerate the environmental transition.
Discover the Green Rooster Manifesto >
As part of its interest in corporate social responsibility, Capital Croissance - an investment fund - calls on the Primum Non Nocere agency to establish CSR audits of the VSEs / SMEs in which it wishes to invest.
This shows a vision that goes beyond the simple financial result, which gives only a partial vision of the health of a structure.