Privacy policy and general conditions of use of data by VLAD

Since 25 May 2018, a European regulation on privacy, the General Data Protection Regulation (GDPR) has entered into force.

The General Data Protection Regulation imposes new rules on companies, government agencies, non-profit organizations and other organizations offering goods and services to people in the European Union (EU) or collecting and analyzing data associated with EU residents. The General Data Protection Regulation applies regardless of your geographical location.

Always sensitive to the protection of the personal, professional and privacy data of its users, VLAD aims to clarify the use of the information collected to improve the experience of companies, administrations and consumers to offer the best products & services.

1. What kind of information do we collect?

VLAD collects information in the course of its business to sell products, provide services, respond to requests, provide customer support, fulfill its legal and contractual obligations and develop its products. You provide some of this data directly, such as when you order a product, contact customer support, or register for a VLAD event or publication. We also collect information during your interactions with our website, for example using embedded product technologies and cookies. We also obtain data through third parties.

1.1 Data provided voluntarily to VLAD

When you subscribe to a newsletter, create an account, make a purchase or request information from VLAD, we need to respond to your request for information such as your billing, delivery and communication details, your payment card or other financial information, as well as your account credentials. It is also possible that you provide such information when you participate in a trade fair or business event or when making contact.

Some VLAD services offer interactive features that allow you to share content or listings or comment on articles. Whenever you actually share such content, we may collect and use it in accordance with this Policy.

1.2 Information from Third Parties

We collect information through partners, distributors, suppliers and other third parties. The third parties through whom we obtain information are generally private companies (although they may also be educational institutions or public bodies) and may be located in any location where we conduct business. For the most part, these companies fall into the following categories: marketing companies, dataset and information providers, database providers, social media platforms, partners, product or service providers, organizers or suppliers at trade shows or events, or research partners.

We take steps to verify that the information we receive from these third parties has been collected with your consent or that these third parties have other legal permissions to disclose your personal information to us. We may also obtain information through a partner or create datasets with a partner as part of our business operations. For example, we use such data to improve our algorithms and data models, test and improve our products, improve our existing products, and develop new capabilities and features.

We may also combine personal information that we receive from multiple sources, including information collected from you directly or through your interactions with our company.

1.3 Through our website

We collect information about how you interact with our website using cookies, pixel tags and other similar technologies.

When you use our site www.vlad.fr, we may track and collect data about your usage.

Some of this data may be protected as personal information under applicable data protection laws. We collect this information in order to understand how you navigate our site and to provide you with the best experiences. We may also use this information for security purposes. We may combine the information we collect from multiple devices you use with other information collected about you or your other devices.

2. How do we use the information?

We use the information we collect for legitimate purposes related to the growth, preservation and management of our business, while respecting your privacy. These uses include conducting our internal operations and administrative activities, communicating with you and fulfilling your requests for information, delivering our advertising and marketing communication, monitoring and maintaining the functionality and security of VLAD products and/or services.

2.1 To communicate

We use contact information to send messages; ship products and process payments; respond to customer service requests; provide alerts about, for example, security updates, changes to our policies, or subscriptions that are coming to an end; send advertising or information materials, in accordance with communication preferences. We may conduct surveys, contests, or conduct targeted research or studies in which you may only participate if you voluntarily provide personal information. These activities are usually associated with additional notices, in which you will find further information about the use of your personal information and to which you may be asked to consent.

2.2 Normal business activities

We use information to conduct our business, including: accounting, auditing, invoicing, account reconciliation, collection and recruitment. Other business necessities may require the use of your personal information, including: monitoring and preventing unlawful activity and fraud, protecting our legal rights, fulfilling our contractual obligations. We also use your personal information in our advertising, marketing and sales of VLAD products/services, in accordance with your communication preferences.

2.3 Functionality, development and improvement

We use information to provide, offer, personalize and improve VLAD products/services. Some information, such as your IP address, is used to communicate with your device to provide network connectivity, measure usage levels, diagnose server problems, and provide security features. The use of your information is also necessary for other activities such as testing, modifying and improving or developing new products, services and technologies, as well as to identify trends.

We use cookies to improve the efficiency of our website and generate analytical information. Technologies similar to cookies, such as pixel tags, may also be used.

2.4 Advertising

We may use the physical location of your device, combined with information about the advertisements you have seen and other information we collect, to provide you with personalized advertising content and to study the effectiveness of advertising campaigns. You can choose to allow or deny the use or sharing of your device's location by changing your device's settings. If you choose to opt out of using or sharing your device's location, we may no longer be able to provide you with certain personalized services, content, and advertising.

2.5 Legal basis for our use (EEA resident visitors only)

If you reside in the European Economic Area, the legal basis under which we collect and use personal information, as referred to above, depends on the personal information in question and the specific context in which we collect it.

However, we only collect personal information about you when we have obtained your consent to do so, where we are permitted or required to do so by law, or where such processing is necessary for the pursuit of our legitimate interests (including: processing for administrative purposes, direct marketing, product development or improvement, prevention of fraud or criminal wrongdoing and securing of information), subject to your own interests and rights in relation to data protection or other fundamental rights and freedoms prevailing.

If we ask you to provide personal information in order to be able to comply with a legal obligation or to perform a contract with you, we will make this clear to you at the time of collection. We will also tell you why the collection of this information is mandatory and explain the consequences you incur if you do not provide the requested information.

Similarly, if we collect and use your personal information in the pursuit of our legitimate interests (or those of a third party), we will take reasonable steps to make this clear to you and describe the legitimate interests in question.

VLAD is the "controller" of all personal information collected in the EEA, unless otherwise stated in an additional privacy policy. VLAD's contact details can be indicated in the "How to contact us" section.

3. How do we share information?

We share personal information for purposes such as fulfilling orders, processing payments, preparing and sending advertising campaigns or any other activity necessary to complete a transaction or provide you with a product that you have requested or authorized. When we share personal information, we apply controls to ensure the protection of the information shared. Information may be shared with affiliates and subsidiaries, with suppliers working on our behalf, with law enforcement, judicial or governmental authorities, and for any other purpose consistent with this policy, including to protect our customers, to maintain the security of VLAD products/services and to protect our rights and property.

3.1 With subsidiaries and affiliates

For limited purposes and in accordance with this Privacy Policy, VLAD may share personal information with its distribution entity: Batteries4pro (Z.A. du Papillon, 400 rue Emile Dewoitine 37210 Parçay-Meslay – Siret: 410 077 275 00049).

3.2 With our suppliers

Our authorized suppliers may need personal information to provide the services we have contractually requested from them, such as product delivery, data analysis, IT services, audit services, payment processing or customer service. VLAD uses a wide variety of software and tools and processes personal information through these tools in the course of its regular business. Our contracts with our suppliers include clauses to protect your information and limit its use.

3.3 Advertising

We share your information with our partners (third-party advertising companies) in order to prepare and present advertising content, to provide content services, to enable them to provide you with more personalized advertisements and to study the effectiveness of our advertising campaigns.

In particular, we use third-party advertising companies to serve advertisements about goods and services that may be of interest to you, in accordance with your marketing preferences. You may receive our advertising by various means: by e-mail, by telephone or when you access our website. Content may be based on information obtained, for example from your previous purchases or transactions, the physical location of your device, information about the type of advertising and content you have viewed, or through cookies and similar technologies relating to your access to our site.

You can choose to allow or deny the use or sharing of your device's location by changing your device's settings. If you choose to opt out of using or sharing your device's location, our marketing partners may no longer be able to provide you with certain personalized VLAD services, content and advertising.

VLAD does not pass on your personal information to third parties that are not affiliated with vlad for marketing purposes without your permission.

For more information about your ability to opt out of our commercial communication, see the "Your Choices and Rights" section below.

3.4 Divestitures, mergers and acquisitions

We may disclose personal information in connection with an actual or contemplated business transaction, such as reorganization, merger, sale, joint venture, assignment, transfer or other form of disposition of all or part of our business, assets or inventory (including in connection with bankruptcy or similar proceedings).

3.5 Research and study

We may disclose personal information to partners with whom we collaborate to conduct research aimed at improving our technologies or the use of our technologies in various fields of study, identifying new uses or designing new products.

3.6 With your consent

VLAD may disclose your personal information to any other person or entity to the extent that you consent to such disclosure.

4. Your Choices and Rights

VLAD respects your rights over how your personal information is used. You can request access, rectification or deletion of your data and make choices as to which commercial communications you wish to receive and through (or choose not to receive any commercial communication from VLAD).

4.1 Access to or erasure of your personal data

If you wish to have your personal information rectified or updated, or request access to or erasure of your personal information, you can do so via your customer area, by clicking on the "My personal data" link.

You can also export the personal data we have collected here in order to verify it.

If you request the rectification or erasure of your personal information, please note that we may nevertheless need to retain certain information for the maintenance of our records and/or to carry out any transaction that you may have commenced before requesting such rectification or erasure (for example, if you make a purchase, you may not be able to have the personal information provided rectified or erased until the completion of the the purchase in question). Some of your information may also be retained in our systems and other records if this is necessary for us to fulfill our legal obligations.

4.2 Data protection rights specific to residents of the European Union

If you reside in the European Economic Area (EEA), you may object to the processing of your personal information, ask us to restrict the processing of your personal information or request the portability of your personal information. You may exercise these rights by making a written request by one of the methods described in the "How to Contact Us" section below.

Similarly, if we have collected your personal information with your consent, you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we may have carried out prior to such withdrawal, nor will it affect the processing of your personal information under other legal bases.

If you believe that we are using your personal information in a way that is inconsistent with this Privacy Policy or if you wish to obtain more information about your rights, please contact your data protection authority (contact details of data protection authorities in the European Economic Area are available). Here).

4.3 Advertising Choices

We offer you different options with respect to the use and disclosure of your personal information for marketing purposes. You can access or update your contact details and change your communication preferences by one of the following methods: by using the Contact Form; by clicking on the "Unsubscribe" link in a commercial communication; by writing to the postal address indicated in the "How to contact us" section below. Please also note that, if you choose not to receive marketing communications from us, we may still send you communications related to your VLAD products, such as information regarding security information, a billing issue or the delivery of a product.

5. Other privacy-related information

5.1 Security

The tools used by VLAD are designed to provide reasonable and appropriate administrative, technical and organizational security measures to protect your personal information against risks such as temporary or permanent loss, destruction and unauthorized or unlawful access, modification, use or disclosure. We require our suppliers to apply similar protections when accessing or using the personal information we share with them. Users must also do their part in protecting the data, systems, networks and services they use. No technology or system for transmitting or storing data can be guaranteed how to be 100% secure. If you have reason to believe that the protection of your data is no longer secure (in particular, if you believe that the password of one of your VLAD accounts has been discovered), please inform us immediately by contacting us as indicated in the "How to contact us" section.

5.2 Conservation

We will retain personal information for as long as necessary to provide the requested VLAD products/services, in accordance with our legal obligations (e.g. to maintain unsubscribe lists based on advertising choices or to fulfil our legal obligations to retain documents), as agreed by individual consent, in order to resolve disputes or in any other manner consistent with the purposes, rights and obligations referred to in this Privacy Policy. Retention periods can vary considerably depending on the type of information and its use. Our retention periods are set according to criteria such as legal retention periods, ongoing or potential disputes, our intellectual property rights, our contractual obligations, our operational guidelines or our needs, or for the purposes of our records. When personal information is deleted from our systems, it is erased or destroyed using appropriate security protocols that prevent it from being reconstructed or read.

5.3 Changes to this Policy

We may amend this Privacy Policy from time to time to maintain it in accordance with our practices and legal obligations. We encourage you to check this page regularly to stay informed about our privacy practices.

In the event of a change to our Privacy Policy that could materially affect the use of your personal information, we will use reasonable efforts to notify you in advance, for example by sending you an email or placing a prominent notice on our website, and we will allow you a reasonable period of time to object to such changes.

However, we will seek your explicit consent to any material changes to our use of your personal information as described in an updated version of the Privacy Policy, to the extent that applicable data protection laws require us to do so.

We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use and share personal information.

6. How to contact us

If you have any questions or doubts about VLAD's privacy practices or if you wish to exercise any of the rights and choices set out in this policy, you may contact us using one of the following methods:

- By contact form

- By e-mail to: rgpd@vlad.fr

- By mail to: VLAD - 580 avenue des Landes du Cassantin 37210 Parçay-Meslay